Closing the Deal:

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Pitch Anything by Oren Klaff

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Klaff has used the methods described in his book to raise more than $400 million. If you can attract leads but just can't get the deal you're looking for, you need to read Pitch Anything.

This book will teach you how to shift the power of negotiation to your side, but still have both parties walking away like they got a fair shake. Instead of just feeding you recycled rah-rah advice and having you come off like a car salesman, Klaff preaches the importance of understanding neuroscience to close major deals.